White Papers and Other Publications. Browse our insights and press releases.

White papers & Other Publications

What have we been creating at FirstAlign?

  • Artificial Intelligence for Brand Management!

    An exploration of the Use of Artificial Intelligence (AI) in the Management of Brand, Brand Identity and Customer Perception.

    Aug, 2017


    A brand is a product, service or concept that is publically distinguished so that it can be easily communicated, marketed and positioned. Artificial Intelligence or “AI” offers an unprecedented ability to improve brand recognition, experience, perception and bottom line.

    There is a clear need for intelligent systems to take decisions through strategic intelligence. AI focuses on the development of valuable automated solutions that require less human intervention. We look into brand management through AI-powered customer experiences and advertisements...

    Click here to download!

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  • Artificial Intelligence for Finance!

    An exploration of the use of Artificial Intelligence(AI) in the management of Budgeting, Planning and Forecasting (BP&F) by the Financial Office.

    Aug, 2017


    Financial success is largely dependent on where the market is heading. Artificial Intelligence or “AI” offers an unprecedented ability to improve the accuracy and predictability of Budgeting, Planning and Forecasting (BP&F). This removes the expensive and time intensive exercise of an annual budget process that offers little in the way of practical application beyond its creation.

    The objective of using AI is to better integrate managerial and quantitative estimates and thereby reduce forecasting errors. AI solutions with machine learning algorithms at their heart, self-improve as more data is fed into it. The fact is, the use of business intelligence, particularly through AI, to more effectively automate the process of BP&F is growing more important as speed, flexibility and agility take center stage...

    Click here to download!

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